For B2B Startup Founders

Stop Guessing Your Value Proposition

I've spent 15+ years evaluating companies for acquisition and investment. I know what makes buyers write $50M-$500M checks. Let me tell you what actually makes your startup valuable—not what you think, but what your customers' strategies demand.

Choose your path to building strategic capability

The Startup Strategy Gap

Three Reasons Startups Struggle to Sell

Spreading Too Thin

You're trying to be all things to all companies. "We can help anyone!" sounds appealing but means your message resonates with no one. Prospects can't tell if you're built for their specific problem.

Founder Blindness

You believe you know why you're valuable. But when prospects tell you what they actually care about, you don't hear it—or you dismiss it because it doesn't match your vision. The market is speaking; you're not listening.

Inward Focus

You're thinking about your product, your features, your roadmap. Your customers are thinking about their strategies, their challenges, their board pressures. You're solving yesterday's problem; they're worried about tomorrow's.

Fractional Chief Strategy Officer

The M&A and Investor's Lens

I've evaluated hundreds of companies for acquisition and investment across aerospace, defense, healthcare, and financial services. I know what makes a company worth $50M, $100M, $500M—and what makes buyers walk away. Let me apply that lens to your startup.

What You Get

Brutal honesty about what makes you valuable (and what doesn't)
Customer strategy mapping to understand where you actually fit
Value prop refinement that resonates with decision-makers
Target customer clarity so you stop wasting time on bad fits
M&A and investor perspective on what drives acquisition and investment decisions
Strategic clarity from 15+ years evaluating companies worth millions

Fractional CSO Services

How We Work Together

Strategic Positioning Sprint

4-week intensive engagement. We interview your customers, analyze competitor positioning, map customer strategies, and deliver a refined value proposition with target customer definition.

Best for: Startups with traction but inconsistent messaging

Customer Strategy Mapping

Deep-dive workshops. We analyze your target customers' strategic priorities, competitive pressures, and budget drivers. Then we show you exactly where your solution fits—and where it doesn't.

Best for: Startups struggling to close enterprise deals

Pitch & Messaging Development

Investor and sales pitch refinement. Translate your refined positioning into compelling narratives for investors, customers, and partners. We'll craft the story that gets meetings and closes deals.

Best for: Fundraising or pivoting to enterprise sales

Ongoing Strategic Advisory

Monthly retainer engagement. Regular check-ins to pressure-test strategic decisions, refine messaging as you learn, and maintain customer-centric focus as you scale.

Best for: Post-positioning work, ongoing guidance

Ready to See Your Startup Through a Buyer's Eyes?

Stop guessing. Stop pivoting every quarter. Get clarity from someone who's spent a career deciding which companies are worth millions.

Schedule Your Strategy Call

Get Started

Let's Talk Strategy

Schedule a 30-minute discovery call to discuss your positioning challenges and how a fractional CSO can help.

We'll respond within 24 hours to schedule your call.